Seductive atmospherics

From Design with Intent Toolkit

Jump to: navigation, search

Perceptual Lens

Can you use ambient sensory effects (sound, light, smell, etc) to encourage users to interact or behave in the way you’d like?

Example: The distinctive ‘Subway smell’ may only be a by-product of baking, but intentional ‘scent branding’ is increasingly common in retail design

Photo by Dan Lockton (Windsor, Berkshire, UK)

Personal tools