Seductive atmospherics
From Design with Intent Toolkit
Can you use ambient sensory effects (sound, light, smell, etc) to encourage users to interact or behave in the way you’d like?
Example: The distinctive ‘Subway smell’ may only be a by-product of baking, but intentional ‘scent branding’ is increasingly common in retail design
Photo by Dan Lockton (Windsor, Berkshire, UK)
