Seductive atmospherics

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Perceptual Lens

Can you use ambient sensory effects (sound, light, smell, etc) to encourage users to interact or behave in the way you’d like?

Example: The distinctive ‘Subway smell’ may only be a by-product of baking, but intentional ‘scent branding’ is increasingly common in retail design

Photo by Dan Lockton (Windsor, Berkshire, UK)

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