Pave the cowpaths
From Design with Intent Toolkit
Can you recognise the 'desire paths' of some of your users, and then codify them into your system, so others follow too?
Example: In Tigard, Oregon, residents marked informal ‘neighbourhood trails’ they used on a map, so the city could prioritise ones to ‘formalise’
Screenshot of annotated Google Map on Kittelson & Associates' website