From Design with Intent Toolkit
The eight lenses are a way of grouping the cards according to different kinds of disciplinary 'worldview' or fields of research. The original idea was that an architect might approach influencing behaviour by instinctively proposing ideas from the Architectural lens, an ergonomist by using ideas from Errorproofing, and so on. But in fact this is a very loose taxonomy and a number of the cards would fit happily in other lenses. It is more of a convenience grouping than anything rigorous, so please don't take it too seriously. It's the gambits or patterns themselves which are more important.
(A)symmetry | Colour associations | Contrast | Fake affordances | Implied sequences | Metaphors | Mimicry & mirroring | Mood | Nakedness | Perceived affordances | Possibility trees | Prominence | Proximity & grouping | Seductive atmospherics | Similarity | Transparency | Watermarking
Assuaging guilt | Commitment & consistency | Decoys | Desire for order | Do as you’re told | Emotional engagement | Expert choice | Framing | Habits | Personality | Provoke empathy | Reciprocation | Rephrasing & renaming | Scarcity | Social proof
Anchoring | Antifeatures & crippleware | Bundling | Degrading performance | First one free | Forced dichotomy | Format lock-in/out | Functional obsolescence | I cut, you choose | Poison pill | Serving suggestion | Slow/no response | Style obsolescence | Worry resolution
Coercive atmospherics | Peerveillance | Sousveillance | Surveillance | Threat of injury | Threat to property | What you can do | What you have | What you know | What you’ve done | Where you are | Who or what you are
If you've used the cards and found them useful (or not), it would really be appreciated if you could have a go at a quick 5-minute survey. Every 40 respondents, there'll be a mini-prize draw for a book on interaction design, UX, architecture, or similar. The 39th respondent's just finished!