Commitment & consistency

From Design with Intent Toolkit

Jump to: navigation, search

Cognitive Lens

Can you get users to commit to an idea or goal, so they feel they should behave consistently with this commitment?

Example: In a 1976 study, householders sent a ‘We are saving oil’ sticker subsequently used 10% less heating oil than groups not sent the sticker

Photomontage by Dan Lockton

Personal tools