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Design with Intent: 101 patterns for influencing behaviour through design

by Dan Lockton with David Harrison & Neville A. Stanton

ISBN 978-0-9565421-0-6 (printed cards) & ISBN 978-0-9565421-1-3 (ebook)

April 2010

Published by Equifine, Windsor, Berkshire, UK

With the exception of certain images, the proprietors and nature of which are identified on the page for each pattern, this work is licensed by Dan Lockton under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 licence, available at: or by writing to: Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA

Any trademarks and design rights to products shown in images are the property of their respective owners and are used here for representative illustration only.

This work is being published on a non-commercial basis.

I gratefully acknowledge the support of the Ormsby Trust, the Thomas Gerald Gray Charitable Trust and Brunel University who have supported my PhD research.

The font used on the cards is Tiresias Infofont, made available under the GNU General Public Licence by the RNIB, and available from

Produced on Ubuntu and Windows XP (via Sun VirtualBox). PDFs generated using Moonshiner and pdftk.

Your feedback is very welcome: please email

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